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Advert for Beetham Larola suntan lotion 1940
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Advert for Beetham Larola suntan lotion 1940
Sun tan without sun burn. To suntan becomingly yet without painful sunburn, the skin should always be bathed with larola. Exposure to sun, wind and salt-laden air brings no harm to your beauty if you use Larola regularly, for Larola gives both protection and lovely bloom.
1940
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Media ID 8202883
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Advertisting Bather Beetham Exposure Lotion Lotions Protection Skin Sun Bathing Swim Tanning Larola
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EDITORS COMMENTS
Step into the sun-soaked summer of the 1940s with this advertisement for Beetham Larola Sun Tan Lotion. The image showcases a radiant woman in a stylish one-piece swimsuit, confidently lying on a sun-dappled beach towel. The caption assures us that with Larola, we can achieve a beautiful tan without the painful sunburn. The skin, bathed in Larola, is protected from the harmful effects of the sun, wind, and salt-laden air. The woman's smile and rosy complexion are testament to the promise of the product. The use of the word "becomingly" suggests that this is not just about getting a tan, but about doing so in a graceful and attractive way. The advertisement harks back to an era when sunbathing was a popular pastime, and achieving a tan was a sign of health and vitality. The woman's costume, with its high-waisted belt and halter neckline, is a charming reminder of the fashion of the time. The image exudes a sense of carefree summer fun, and the promise of protection from the sun's harmful rays adds an element of reassurance. With Larola, the sun, sand, and sea become friends rather than foes, and the beauty of summer is there to be enjoyed without fear of sunburn. This advertisement is a delightful snapshot of a bygone era, and a reminder of the enduring appeal of sun, sand, and a beautiful tan.
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