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Advert / Andrews Liver Sal
Andrews Liver Salts - " I must have left it behind!" Date: 1929
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Media ID 14288347
© Mary Evans Picture Library
Andrew Andrews Behind Consternation Liver Medicines Ransacked Salts Suitcase 1929
EDITORS COMMENTS
In this vintage photograph from 1929, a man's face contorts in consternation as he rummages through the contents of a ransacked suitcase. The suitcase, lying open on a hotel bed, spills out various articles of clothing and personal belongings. The man's gaze is fixed on an empty space where a small, blue bottle once stood. The label on the bottle, now absent, reads "Andrews Liver Salts." Andrews Liver Salts, a popular remedy during the early 20th century, were marketed as a cure-all for various ailments, including indigestion, heartburn, and liver complaints. The small, portable bottles were a common sight in travelers' bags, making this man's discovery all the more frustrating. The man's expression conveys a sense of regret and disappointment. He likely relied on the salts to alleviate discomfort during his travels and is now left without them. The empty bottle, a reminder of what he has lost, adds to the overall sense of unease and disarray in the photograph. The advertisement for Andrews Liver Salts, which once accompanied this image, would have promised relief from the symptoms that plagued the man in the photograph. The ad's tagline, "I must have left it behind!" would have resonated with many travelers who had experienced the inconvenience of forgetting their essential remedies. This photograph, with its poignant moment of realization and the absent but still palpable presence of the advertisement, offers a glimpse into the past and the ways in which advertising shaped our daily lives even a century ago.
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