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Poster for l Absinthe Mugnier. Lucien Lefevre 1850 France, exhibited in the

Poster for l Absinthe Mugnier. Lucien Lefevre 1850 France, exhibited in the


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Poster for l Absinthe Mugnier. Lucien Lefevre 1850 France, exhibited in the

Poster for l Absinthe Mugnier. Lucien Lefevre 1850 France, exhibited in the Salon des Independents in Paris in 1872 and 1873. A pupil of Jules Cheret. His posters are included in Les Maitres de laPoster, The Masters of the Poster

Liszt Collection of nineteenth-century engravings and images to browse and enjoy

Media ID 12883603

© Artokoloro Quint Lox Limited

1872 1873 Advertise Advertisement Advertising Affiche Artistique Alcohol Announcement Art Nouveau Banner Belle Epoque Beverage Bottle Business Campaign Commercial Communication Exhibited Fin De Siecle Gilded Age Golden Age Included Joie De Vivre Joy Of Living Jugendstil Marketing Masters Media Message Moustache Optimism Orientalist Picture Poster Posters Promotion Pupil Secession Sign Turk Alcoholic Drink Liqueur


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EDITORS COMMENTS
This print showcases the stunning "Poster for l Absinthe Mugnier" created by Lucien Lefevre in 1850 France. Originally exhibited in the Salon des Independents in Paris during 1872 and 1873, this masterpiece reflects Lefevre's artistic brilliance as a pupil of Jules Cheret. The poster is included in Les Maitres de la Poster, an esteemed collection celebrating the Masters of the Poster. With its art nouveau style and belle epoque charm, this advertisement transports us to a bygone era. It exudes elegance and sophistication while promoting the allure of absinthe, an alcoholic drink that was popular during that time. The intricate illustration features a dapper gentleman with a distinguished moustache holding a bottle of absinthe against an orientalist backdrop. The vibrant colors and meticulous attention to detail make this poster truly mesmerizing. Its purposeful placement of branding elements ensures effective communication with viewers, capturing their attention amidst the bustling commercial landscape of late Victorian society. As we admire this remarkable piece from Liszt Collection, we are reminded not only of its historical significance but also its ability to evoke joyous optimism and joie de vivre. It serves as both a decorative masterpiece and an iconic representation of marketing ingenuity from the gilded age.

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