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Sports sponsorship JLP01_11_57861_02
Wall Art and Photo Gifts from Historic England
Sports sponsorship JLP01_11_57861_02
British Rowing, Lower Mall, Hammersmith, Greater London. Sir Maurice Laing and Martin Brandon-Bravo, the Amateur Rowing Association President, with a crew in Laing hats and sweatshirts and their boat in front of Hammersmith Bridge.
The occasion was the launch of a sponsorship campaign to support British Rowing. Laing would provide £ 115, 000 over three seasons to help prepare athletes for the 1996 Atlanta Olympics
Historic England is the public body that champions and protects England's historic places
Media ID 24289863
© Historic England Archive
Laing Spirit Rowing Sport Sponsorship
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EDITORS COMMENTS
This print captures a significant moment in British rowing history, showcasing the power of sports sponsorship. Sir Maurice Laing and Martin Brandon-Bravo, the esteemed President of the Amateur Rowing Association, stand proudly alongside a crew adorned in Laing hats and sweatshirts. Their boat takes center stage in front of the iconic Hammersmith Bridge, symbolizing their shared commitment to excellence. The occasion marked the launch of an ambitious sponsorship campaign aimed at supporting British Rowing on its journey towards the 1996 Atlanta Olympics. With great enthusiasm and generosity, Laing pledged an impressive £115,000 over three seasons to help prepare athletes for this prestigious event. The image exudes a sense of camaraderie and determination as these individuals unite under one common goal: to propel British rowers towards Olympic glory. The crew's attire proudly displays their affiliation with Laing Spirit – a testament to both parties' unwavering dedication to sport and teamwork. Beyond its visual appeal, this photograph encapsulates the spirit of collaboration between corporate entities and sporting organizations. It serves as a reminder that partnerships like these are vital in nurturing athletic talent and fostering national pride. Preserved within Historic England Archive's collection, this snapshot immortalizes an extraordinary moment where passion for rowing meets philanthropy – forever etching itself into Britain's rich sporting heritage.
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