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Seed and feed store, Lincoln, Nebraska, 1942. Creator: John Vachon
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Seed and feed store, Lincoln, Nebraska, 1942. Creator: John Vachon
Seed and feed store, Lincoln, Nebraska. [Farmers come to town to buy agricultural supplies]
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Media ID 26380551
© Heritage Art/Heritage Images
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EDITORS COMMENTS
This print by John Vachon takes us back to the year 1942 in Lincoln, Nebraska. The image showcases a bustling seed and feed store, where farmers from the surrounding countryside gather to purchase their essential agricultural supplies. As we delve into this snapshot of American history, we are transported to a time when automobiles were a symbol of progress and prosperity. The vibrant colors bring life to the scene, highlighting the architectural beauty of the building that stands at the crossroads of rural and urban landscapes. A group of men can be seen outside the store, engaging in conversation and perhaps exchanging farming tips or local news. Their presence reflects both their occupation as hardworking farmers and their reliance on this establishment for their livelihoods. John Vachon's lens captures not only a moment frozen in time but also an era defined by resilience and determination. This photograph is part of his remarkable body of work commissioned by government agencies such as Farm Security Administration (FSA) and Office of War Information (OWI), which aimed to document various aspects of American life during challenging times. As we gaze upon this still image from over seven decades ago, it serves as a reminder of our nation's rich heritage rooted in agriculture and community spirit. It allows us to appreciate how far we have come while honoring those who paved the way for progress in America's heartland.
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