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Poster by Record Section, Suburban Resettlement Administration, 1935-12. Creator: Arthur Rothstein
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Poster by Record Section, Suburban Resettlement Administration, 1935-12. Creator: Arthur Rothstein
Poster by Record Section, Suburban Resettlement Administration, 1935-12
Heritage Images features heritage image collections
Media ID 36245495
© Heritage Art/Heritage Images
Arthur Rothstein Capital Letter English Text Gelatin Silver Print Gelatin Silver Prints New Deal New York Public Library Nypl Public Library Publicity Record Section Resettlement Administration Rothstein Arthur Safety Section Record Suburban Suburban Resettlement Wallach Division Picture Collection Western Script
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This black and white gelatin silver print, titled "Poster by Record Section, Suburban Resettlement Administration, 1935-12," is a powerful image created by renowned American photographer Arthur Rothstein during the 1930s. The photograph is part of the Farm Security Administration (FSA) and Resettlement Administration's efforts under President Franklin D. Roosevelt's New Deal program to alleviate poverty and provide relief to struggling Americans. The poster, designed by the Record Section of the Suburban Resettlement Administration, employs shock tactics to convey the urgency of the situation. The stark contrast between the white text and the black background grabs the viewer's attention, while the bold Western script and capital letters emphasize the importance of the message. The image features a farm scene with a barn, a silo, and a greenbelt, symbolizing the agricultural heartland of America. The poster's text reads, "SAFETY FIRST! Keep your family safe from accidents. Keep your home safe from fire. Keep your farm safe from erosion. Get the facts about safety from your local Extension Agent." The message underscores the importance of safety and prevention in the context of the Great Depression, when many families were struggling to make ends meet and faced numerous challenges in their daily lives. This poster is a significant piece of heritage art and an important historical document that reflects the political and social climate of the United States during the 1930s. It is now part of the Wallach Division Picture Collection at the New York Public Library (NYPL), where it continues to inspire and educate researchers, students, and visitors about the past and its lessons for the present.
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