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Pinback button stating "Do the Right Thing!", 1994. Creator: Pleasant Company
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Pinback button stating "Do the Right Thing!", 1994. Creator: Pleasant Company
Do the Right Thing was a 1989 comedy-drama written and directed by African-American filmmaker and producer Spike Lee. Round pin-back button featuring black type set against a pink background. Type on front of button reads, [Do/the Right/Thing!]. Black type also appears along side of button and reads, [99/© Pleasant Company 1994. American Girl]
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Media ID 23861105
© Heritage Art/Heritage Images
1990s Activism Badge Black History Buttons Information Artifacts Cultural Heritage Heritage Nineties Nmaahc Afro American Spike Lee
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EDITORS COMMENTS
This print showcases a pinback button that boldly states "Do the Right Thing!". Created in 1994 by Pleasant Company, this round badge pays homage to Spike Lee's iconic 1989 comedy-drama film of the same name. The button features black typography set against a vibrant pink background, demanding attention and action. The powerful message on the front of the button is divided into three lines: "Do" "the Right" and "Thing!". This concise phrase encapsulates the essence of activism and encourages individuals to make ethical choices. Alongside the main text, additional black type displays "[99/© Pleasant Company 1994. American Girl]" providing historical context and acknowledging its creator. As an artifact from the 20th century, this pinback button represents more than just a fashion accessory; it symbolizes African-American heritage, cultural significance, and political engagement. It serves as a reminder of Spike Lee's contribution to cinema as an African-American filmmaker and producer. Displayed at the National Museum of African American History and Culture (NMAAHC), this metal badge becomes part of our collective memory. Its presence within this esteemed institution highlights its importance in shaping America's socio-political landscape during that decade. With its striking design and thought-provoking message, this pinback button captures both nostalgia for the '90s era and enduring calls for justice in contemporary society. It stands as a testament to how art can transcend time while inspiring people to strive for positive change in their communities
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