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Pinback button for Kennedy - Johnson 1960 presidential campaign, 1960
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Pinback button for Kennedy - Johnson 1960 presidential campaign, 1960
A 1960 presidential campaign pinback button with the faces of John F. Kennedy and running mate Lyndon B. Johnson. Kennedy ran as a candidate of the Democratic Party. Kennedy was sworn in as the 35th president of the United States in January 1961. Johnson was Vice President. The button is red, white, and blue. In the central white, elliptical-shaped band is a black-and-white graphic of Kennedy and Johnson depicted side-by-side, from the shoulders up, and facing the viewer. Both men are smiling. The red band above the white band has white text that reads, [NEW / LEADERSHIP]. The blue band below the white band has white text that reads, [KENNEDY / JOHNSON]. There are three union labels and the name of the manufacturer printed along the rounded back edges of the button. The back of the button is silver toned with a brass pin
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Media ID 23857453
© Heritage Art/Heritage Images
Activism Badge Black History Buttons Information Artifacts Campaign Campaigning Cultural Heritage Democrat Democrats Election Elections Heritage John F Kennedy John Fitzgerald Kennedy Johnson Lyndon Johnson Lyndon B Kennedy John F Leadership Lyndon B Johnson Lyndon Baines Johnson Lyndon Johnson Nmaahc President Presidential Campaign Afro American Politicians Standard
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EDITORS COMMENTS
This print showcases a pinback button from the iconic Kennedy-Johnson 1960 presidential campaign. The button, produced by Green Duck Company, is a vibrant display of American patriotism with its red, white, and blue color scheme. In the center of the button's white band, we see a black-and-white graphic featuring John F. Kennedy and his running mate Lyndon B. Johnson standing side-by-side and smiling at the viewer. The message on this historic artifact speaks volumes about the campaign's vision for "NEW LEADERSHIP" boldly printed in white text on the red band above their faces. Below their images, also in white text against a blue background, reads "KENNEDY JOHNSON" emphasizing their joint candidacy. As symbols of hope and progress during a pivotal era in American history, these buttons played an essential role in rallying support for Kennedy's bid for presidency as he represented the Democratic Party. Ultimately successful in his quest for office, Kennedy was inaugurated as America's 35th president in January 1961 while Johnson became Vice President. Preserved within this photograph are not only political memorabilia but also cultural artifacts that reflect African American heritage and activism during this time period. This image serves as a reminder of how politics can shape nations and inspire citizens to engage actively in shaping their country's future.
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