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Grand Grocery Co. Lincoln, Neb. 1942. Creator: John Vachon
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Grand Grocery Co. Lincoln, Neb. 1942. Creator: John Vachon
[Grand Grocery Co.], Lincoln, Nebraska. [For sale: Better Loaf flour, potatoes, apples, chewing and smoking tobacco, soft drinks, oranges, grapefruit, Rice Krispies]
Heritage Images features heritage image collections
Media ID 26380523
© Heritage Art/Heritage Images
Apple Apples Chewing Tobacco Flour Grocers Grocers Shop Grocery Store John Felix Vachon John Vachon Orange Oranges Pepsi Pepsi Cola Potato Potatoes Seven Up Shop Window Sign Signs Slides Color Gmgpc Tobacco Vachon John Vachon John Felix Vegetable Vegetables Breakfast Cereal Grapefruit
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EDITORS COMMENTS
Step back in time to 1942 with this print of Grand Grocery Co. in Lincoln, Nebraska. Taken by the talented photographer John Vachon, this image offers a glimpse into the bustling atmosphere of an American grocery store during the 1940s. The storefront proudly displays a variety of products available for purchase, including Better Loaf flour, potatoes, apples, chewing and smoking tobacco, soft drinks like Pepsi-Cola and 7UP, oranges, grapefruit, and even Rice Krispies breakfast cereal. The vibrant colors captured in this still image bring to life the rich tapestry of goods that were essential to daily life at that time. Located on a quaint street corner in Lincoln's historic district, Grand Grocery Co. stands as a testament to America's agricultural heritage and its thriving economy during World War II. This photograph was part of the Farm Security Administration collection housed at the Library of Congress. As you admire this piece from Heritage Images' collection by John Vachon, let your imagination transport you back to an era when small businesses played a vital role in communities across the United States. Appreciate how this snapshot encapsulates not only a specific location but also represents an entire country united by resilience and resourcefulness.
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