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Fruit and veg counter and cold counter, ASDA supermarket, Rotherham, South Yorkshire, 1969
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Fruit and veg counter and cold counter, ASDA supermarket, Rotherham, South Yorkshire, 1969
Heritage Images features heritage image collections
Media ID 15069090
© Worldwide Photography / Heritage-Images
Asda Customer Michael Michael Walters Paul Walters Worldwide Photography Ltd Retail Retailing Rotherham Shopper Shopping Trolley South Yorkshire Supermarket Walters
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EDITORS COMMENTS
This photograph captures a snapshot of everyday life in 1960s Britain. Taken inside an ASDA supermarket in Rotherham, South Yorkshire, the image showcases the bustling fruit and veg counter as well as the cold counter. The scene is filled with customers, both men and women, carefully selecting their groceries. The photograph exudes a sense of nostalgia for a bygone era when shopping was done in person rather than online. Shoppers can be seen pushing their trolleys through the aisles, engrossed in choosing fresh produce for their families. The atmosphere is lively yet orderly, reflecting the efficiency of this popular retail establishment. The monochrome composition adds to the timeless quality of this image, transporting viewers back to a simpler time before color photography became prevalent. It serves as a reminder of how much has changed over the years while also highlighting our enduring reliance on supermarkets for our daily needs. Captured by Michael Walters and Paul Walters Worldwide Photography Ltd. , this print offers us a glimpse into British society during the mid-20th century. It stands as an important historical document that not only documents consumer culture but also reflects societal norms and values at that time.
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