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Deuxième Salon du Cycle, 1894. Creator: Forain, Jean-Louis (1852-1931)
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Deuxième Salon du Cycle, 1894. Creator: Forain, Jean-Louis (1852-1931)
Deuxieme Salon du Cycle, 1894. Private Collection
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Media ID 36216803
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Bicycle Bicycle Racing Communication Design Cycle Cycle Racing Cycles Cyclist Fin De Siecle Forain Jean Louis 1852 1931 Jugendstil Marketing Modern Style Modernisme Postimpressionism Promotion Reformstil Sports Stil Modern Stile Liberty Wiener Secession
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EDITORS COMMENTS
Deuxième Salon du Cycle, 1894" is a captivating color lithograph created by the renowned French artist Jean-Louis Forain (1852-1931). This stunning work of art, now part of a private collection, showcases the excitement and allure of bicycle racing during the fin de siècle period. The title "Deuxième Salon du Cycle" translates to "Second Cycle Exhibition," reflecting the growing popularity and cultural significance of cycling in France at the time. Forain masterfully captures the essence of the sport through dynamic compositions and bold use of color. The poster features a group of cyclists in action, their determined expressions and taut muscles conveying the intensity and focus required for cycle racing. The intricate Art Nouveau and Modern Style designs in the background add an elegant and ornate touch, reflecting the influence of movements such as Jugendstil, Reformstil, and Stile Liberty. The poster's advertising function is evident in its large, bold text announcing the exhibition and its location. The use of the color red draws the viewer's attention to the text, ensuring maximum impact. Forain's "Deuxième Salon du Cycle, 1894" is not only a beautiful work of art but also an excellent example of communication design and marketing during the late 19th century. With its striking visuals and powerful messaging, this poster effectively promoted the Second Cycle Exhibition and contributed to the growing popularity of cycling culture in France. Jean-Louis Forain's "Deuxième Salon du Cycle, 1894" is a fascinating glimpse into the past, showcasing the energy and innovation of the fin de siècle era. Its enduring appeal lies in its ability to capture the spirit of the time and the enduring allure of cycling.
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