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Deuxième Salon du Cycle, 1894. Creator: Forain, Jean-Louis (1852-1931)
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Deuxième Salon du Cycle, 1894. Creator: Forain, Jean-Louis (1852-1931)
Deuxieme Salon du Cycle, 1894. Private Collection
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Media ID 36216752
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Bicycle Bicycle Racing Communication Design Cycle Cycle Racing Cycles Cyclist Fin De Siecle Forain Jean Louis 1852 1931 Jugendstil Marketing Modern Style Modernisme Postimpressionism Promotion Reformstil Sports Stil Modern Stile Liberty Wiener Secession
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Deuxième Salon du Cycle, 1894
EDITORS COMMENTS
is a captivating color lithograph by the renowned French artist Jean-Louis Forain, showcasing the excitement and allure of bicycle racing during the fin de siècle era. This stunning work of art, created in 1894, is a testament to the innovative spirit of the time and the emergence of modern communication design. Forain's masterpiece, now part of a private collection, is a vibrant advertisement for the Second Cycle Show, an event that celebrated the latest advancements in bicycle technology and design. The poster's modernist style, characterized by clean lines, bold colors, and dynamic composition, reflects the influence of Art Nouveau, Postimpressionism, and the Wiener Secession. At the heart of the image, a cyclist in a striped jersey and a determined expression, rides a sleek, ornate bicycle adorned with intricate decorative elements. The cyclist's dynamic pose and the sense of motion conveyed by the swirling lines and colors create a sense of energy and excitement. The background is filled with a bustling crowd of onlookers, their faces expressing a range of emotions – from awe and admiration to surprise and amusement. The use of color, from the rich reds and blues to the earthy browns and greens, adds depth and texture to the image, further enhancing its visual appeal. Forain's "Deuxième Salon du Cycle, 1894" is not only a beautiful work of art but also an important historical document, capturing the spirit of innovation, competition, and modernity that defined the late 19th century. Its enduring appeal lies in its ability to transport us to a bygone era, where the simple joy of riding a bicycle captivated the imagination of people and paved the way for new forms of communication and artistic expression.
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