Champagne Jules Mumm, 1898. Creator: Réalier-Dumas, Maurice (1860-1928)

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Champagne Jules Mumm, 1898. Creator: Réalier-Dumas, Maurice (1860-1928)

Champagne Jules Mumm, 1898. Private Collection

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Media ID 36255263

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Alcohol Alcohols Champagne Communication Design Fin De Siecle Jugendstil Marketing Modern Style Modernisme Promotion Reformstil Spirits Stil Modern Stile Liberty Wiener Secession

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> Arts > Art Movements > Art Nouveau

> Arts > Artists > C > Jules Champagne

EDITORS COMMENTS
This color lithograph, titled "Champagne Jules Mumm" and created by Maurice Réalier-Dumas in 1898, showcases the allure and elegance of the finest French champagne. The image, now part of a private collection, is a stunning example of the Art Nouveau and Modern Style movements that dominated the fin de siècle period in Europe. Réalier-Dumas masterfully captures the essence of champagne in this poster. The design features a graceful and curvaceous female figure, dressed in the height of late 19th-century fashion, holding a glass of champagne aloft. The bubbles in the glass dance and sparkle, reflecting the light and adding to the sense of celebration and joy. The background is adorned with intricate, organic patterns and flowing lines, reminiscent of the natural world and the Art Nouveau aesthetic. The use of rich, vibrant colors adds to the overall sense of opulence and indulgence. This poster was created during a time when marketing and communication design were undergoing a revolution. The Wiener Secession and the Stile Liberty movements were influencing artists and designers to break away from traditional styles and embrace modernism. Réalier-Dumas' work, with its bold use of color and innovative design, is a testament to this shift in artistic sensibilities. The Jules Mumm Champagne poster is not only a beautiful work of art but also a powerful marketing tool. It effectively communicates the idea of luxury, celebration, and indulgence, making it an iconic representation of the fin de siècle era and the world of champagne.

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