EDITORS COMMENTS
by Viet Chu captures the essence of consumerism in 21st century America. This thought-provoking print showcases a group of individuals walking through the bustling streets of New York City, blindfolded and carrying shopping bags. The artist's use of color adds vibrancy to the scene, while also symbolizing the allure and temptation that comes with material possessions. In this satirical portrayal, Chu challenges our society's obsession with consumption. By depicting both men and women as demonstrators in this street theatre-like setting, he highlights how consumerism affects people from all walks of life. The blindfolds worn by these individuals represent their blindness to the consequences of excessive consumption on themselves and the world around them. Through his artography limited edition print, Chu invites viewers to question their own role as consumers in a country known for its shopping culture. He cleverly parodies our collective behavior by presenting it in an exaggerated manner, urging us to reflect on our values and priorities. With "Consume, Consume". Viet Chu offers a powerful commentary on consumerism's grip on American society. It serves as a reminder that there is more to life than material possessions and encourages us to consider alternative ways of finding fulfillment beyond what we can buy off store shelves.

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