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Advertising Poster for the State Parfume Factories TEZhE, 1938
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Advertising Poster for the State Parfume Factories TEZhE, 1938
Advertising Poster for the State Parfume Factories TEZhE, 1938. Found in the Collection of Russian State Library, Moscow
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Media ID 14902242
Communication Design Cosmetic Marketing Perfume Promotion Russian State Library Socialist Realism Socrealism Soviet Soviet Political Agitation Art Soviet Union Colour Lithograph Graphic Design Poster And Graphic Design
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EDITORS COMMENTS
This advertising poster from 1938 showcases the artistic brilliance of Soviet graphic design. Created for the State Parfume Factories TEZhE, this colourful lithograph is a testament to the power of promotion and marketing in Moscow, Russia during that era. The poster, found in the esteemed collection of the Russian State Library, exudes an air of elegance and sophistication. The fine art image features a stunning display of perfume bottles and cosmetic products, enticing viewers with their allure. The use of vibrant colours and meticulous attention to detail exemplify the skillful craftsmanship behind this piece. It seamlessly combines elements of socialist realism with modern communication design techniques. As one delves deeper into this work, it becomes evident that it is more than just an advertisement; it is a reflection of Soviet political agitation art prevalent at that time. This poster embodies socrealism - a style aimed at promoting socialist ideals through visual representation. Attributed to Max Litvak (1898-1943), this print encapsulates his talent as an artist who contributed significantly to Soviet graphic design history. While details about Litvak's life remain scarce, his legacy lives on through masterpieces like this one. This remarkable piece serves as a reminder not only of the beauty inherent in promotional materials but also as a glimpse into Russia's rich cultural heritage during its time under Soviet rule.
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