STOREFRONT WINDOW, 1937. Palace of Sweets, Hectors Place, in Crosby, North Dakota

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STOREFRONT WINDOW, 1937. Palace of Sweets, Hectors Place, in Crosby, North Dakota

STOREFRONT WINDOW, 1937.
Palace of Sweets, Hectors Place, in Crosby, North Dakota. Photograph by Russell Lee, November 1937

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Media ID 13215093

1937 Candy Commerce Crosby Display Great Depression New Deal North Dakota November Rural Russell Shop Sign Storefront Window Sweet Sweets

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EDITORS COMMENTS
This photograph, titled "Storefront Window, 1937" takes us back in time to the small town of Crosby, North Dakota during the Great Depression era. The image showcases the Palace of Sweets, a charming candy shop known as Hector's Place. Photographed by Russell Lee in November 1937 as part of his work for the Farm Security Administration (FSA), this snapshot captures the essence of rural American life during a challenging period in history. The storefront window is adorned with an array of delectable sweets that undoubtedly brought joy to locals amidst economic hardship. The display features prominently a sign advertising Lucky Strike cigarettes, reflecting both the influence of popular culture and perhaps providing some insight into customers' preferences at that time. This juxtaposition between tobacco and sugary treats offers a glimpse into how people sought comfort and indulgence during difficult times. Lee's composition skillfully frames not only the enticing merchandise but also provides a glimpse into the exterior surroundings – showcasing an early example of commercial architecture in small-town America. Through this photograph, we can almost feel ourselves transported to Crosby's streetscape in 1937. With its nostalgic charm and historical significance, this print serves as a reminder of resilience and community spirit during trying times while celebrating simple pleasures like candy from yesteryears.

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