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MISSISSIPPI: STORE FRONT. Store front with soft drink signs in Natchez, Mississippi. Photograph by Marion Post Wolcott, 1940
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MISSISSIPPI: STORE FRONT. Store front with soft drink signs in Natchez, Mississippi. Photograph by Marion Post Wolcott, 1940
MISSISSIPPI: STORE FRONT.
Store front with soft drink signs in Natchez, Mississippi. Photograph by Marion Post Wolcott, 1940
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Media ID 13214201
1940 Cafe Coca Cola Coke Crush Marion Mississippi Natchez New Deal Post Shutter Soft Drink Store Front Window Wolcott Royal Crown Southeast
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This photograph, taken by Marion Post Wolcott in 1940, showcases a charming store front in Natchez, Mississippi. The image transports us back to a simpler time when small-town America thrived on community and local businesses. The storefront is adorned with an array of vibrant soft drink signs that catch the eye immediately. Coca Cola, Crush, Dr Pepper, Royal Crown - all iconic brands from the era - proudly display their logos on the window pane. These signs not only serve as advertisements but also reflect the cultural significance of soda pop during this period. The composition of the photograph is strikingly beautiful; it captures both the architectural details of the building and its surroundings perfectly. The shuttered windows add a touch of nostalgia while hinting at stories waiting to be discovered inside. Wolcott's lens effortlessly captures a slice of life in mid-20th century Mississippi. This photograph serves as a visual testament to American history and culture during the New Deal era when FSA photographers like Wolcott were tasked with documenting everyday life across rural America. As we gaze upon this snapshot frozen in time, we are reminded of how much has changed since then while cherishing those timeless elements that still resonate today: community spirit, regional pride, and our love for refreshing soft drinks on hot summer days.
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