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LIQUOR TRADE CARD, c1890. Schnarr Brothers & Feiock, importers of wines and liquors, Rochester, New York. American merchants trade card, c1890
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LIQUOR TRADE CARD, c1890. Schnarr Brothers & Feiock, importers of wines and liquors, Rochester, New York. American merchants trade card, c1890
LIQUOR TRADE CARD, c1890.
Schnarr Brothers & Feiock, importers of wines and liquors, Rochester, New York. American merchants trade card, c1890
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Media ID 6512463
Advertising Fish Importer Liquor Logo Marine Merchant Putto Rochester Trade Card Upstate Wine
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EDITORS COMMENTS
This vintage liquor trade card from c1890 showcases the elegant branding of Schnarr Brothers & Feiock, esteemed importers of wines and liquors in Rochester, New York. The American merchants' trade card is a testament to their commitment to quality and sophistication. The captivating logo on the top left corner immediately catches the eye with its intricate design. A late 19th-century marine scene unfolds beneath it, featuring a charming putto surrounded by fish, symbolizing abundance and prosperity. This clever advertisement aims to entice customers with its visual appeal. The text on the card proudly announces Schnarr Brothers & Feiock as importers of wines and liquors, emphasizing their expertise in providing only the finest beverages from around the world. The year 1890 is prominently displayed at the bottom right corner, signifying their establishment during an era known for refined tastes. Rochester's reputation as a hub for commerce in upstate New York adds further credibility to this merchant's trade card. It serves not only as an advertisement but also as a representation of local pride and achievement. This print captures a piece of history that reflects both artistic sensibility and business acumen. Preserved by The Granger Collection in New York, it allows us to appreciate the craftsmanship behind these early forms of advertising while offering insight into America's evolving commercial landscape during this period.
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