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GIRLS FASHIONS, 1952. Page from the September 1952 issue of McCalls magazine, featuring the character Betsy McCall, a paper doll whose cut-out dresses were based on actual fashions manufactured by the magazines advertisers

GIRLS FASHIONS, 1952. Page from the September 1952 issue of McCalls magazine, featuring the character Betsy McCall, a paper doll whose cut-out dresses were based on actual fashions manufactured by the magazines advertisers


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GIRLS FASHIONS, 1952. Page from the September 1952 issue of McCalls magazine, featuring the character Betsy McCall, a paper doll whose cut-out dresses were based on actual fashions manufactured by the magazines advertisers

GIRLS FASHIONS, 1952.
Page from the September 1952 issue of McCalls magazine, featuring the character Betsy McCall, a paper doll whose cut-out dresses were based on actual fashions manufactured by the magazines advertisers

Granger holds millions of images spanning more than 25,000 years of world history, from before the Stone Age to the dawn of the Space Age

Media ID 6512663

1952 Advertising Betsy Doll Dress Magazine Marketing Page Paper Promotion Textile Typeface Vintage Mccall


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EDITORS COMMENTS
This print takes us back to the glamorous world of girls' fashion in 1952. Featured on a page from the September issue of McCalls magazine, we are introduced to Betsy McCall, an iconic paper doll character who became every young girl's style inspiration. The cut-out dresses that adorned Betsy were not just figments of imagination but were actually based on real fashions manufactured by the magazine's advertisers. In this vintage snapshot, we see Betsy McCall dressed in a charming ensemble that epitomizes the essence of American fashion during that era. A delicate bow adorns her hair, adding a touch of femininity and elegance to her look. The intricate illustration showcases the attention to detail and craftsmanship prevalent in textile design at the time. Beyond its aesthetic appeal, this image serves as a testament to the power of advertising and promotion within the fashion industry. By featuring actual garments created by their advertisers, McCalls effectively marketed these fashionable pieces directly to their readership. As we gaze upon this enchanting print from Granger Art on Demand, we can't help but be transported back in time - reminiscing about simpler days when paper dolls like Betsy McCall fueled our dreams and aspirations for stylish self-expression.

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