POSTER: WOMEN WORKERS. ATS - be active - be useful
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POSTER: WOMEN WORKERS. ATS - be active - be useful
POSTER: WOMEN WORKERS.
ATS - be active - be useful. British poster encouraging women to join the Auxiliary Territorial Service, the womens branch of the British Army. Lithograph by Beverly Pick, c1943
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Media ID 13637352
1940s 1943 Auxiliary Territorial Service British British Army Photo Poster Recruitment Telescope Wwii
EDITORS COMMENTS
This black and white lithograph from 1943 showcases a powerful British poster encouraging women to join the Auxiliary Territorial Service (ATS), the women's branch of the British Army during World War II. Created by Beverly Pick, this mid-century illustration captures the essence of female empowerment and their vital role in wartime efforts. The image features a group of determined women workers, dressed in uniform, standing proudly with telescopes in hand. The text boldly states "ATS - be active - be useful" urging women to actively participate and contribute to their country's defense. This poster serves as an inspiring call for recruitment, emphasizing that every woman has a valuable part to play. The artist skillfully portrays these brave individuals through intricate details and strong lines, highlighting their dedication and strength amidst challenging times. The monochromatic color scheme adds depth and intensity to the scene, evoking a sense of patriotism and unity. This historic photograph print is not only visually striking but also holds significant historical value. It represents a pivotal moment when gender roles were redefined as women stepped up to support their nation during war. It stands as a testament to the resilience and determination displayed by countless women who played an integral role on the home front during World War II.
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