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LONDON: TRADE CARD. 1700s. Trade card for Benjamin Coles store selling lace and other ladies accessories, retail and wholesale. Line engraving, mid-18th century
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LONDON: TRADE CARD. 1700s. Trade card for Benjamin Coles store selling lace and other ladies accessories, retail and wholesale. Line engraving, mid-18th century
Granger holds millions of images spanning more than 25,000 years of world history, from before the Stone Age to the dawn of the Space Age
Media ID 7562629
Business Card Commerce Counter Lace Lady Merchant Retail Shop Shopping Store Trade Trade Card Wholesale
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This trade card from the 1700s showcases Benjamin Coles' store in London, specializing in lace and other fashionable accessories for ladies. The intricate line engraving, created during the mid-18th century, transports us back to a time when commerce thrived amidst bustling streets. The carefully crafted design of this trade card reflects the elegance and sophistication of the era. Its purpose was to entice both retail customers and wholesale buyers with its alluring depiction of Coles' offerings. A middle-aged lady stands behind a counter adorned with delicate lace fans, showcasing the exquisite craftsmanship available at his establishment. This advertisement serves as a window into English society during this period—a testament to the importance placed on fashion and style by women of all classes. It also highlights how trade cards were used as an early form of business cards, providing essential information about Coles' shop while simultaneously promoting his wares. As part of The Granger Collection's Carousel Collection, this print captures not only historical significance but also artistic beauty. Whether displayed in a home or office setting, it invites viewers to appreciate the artistry involved in creating such detailed engravings.
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