Underarm Collection

Veet advertisement, 1926
Advertisement for Veet hair removal cream from 1926 - don t let disfiguring growths of superfluous hair destroy your charm and daintiness any longer

William Lillywhite
WILLIAM LILLYWHITE The Father of Modern Cricket A right-handed bowler, who played for Sussex in the 1820s. Date: early 19th century

Portrait of Adrien Demont, c1919. Creator: Albert Pierre Dawant
Portrait of Adrien Demont, c1919

Elizabeth, Duchess of York attempts to knock down a coconut
Elizabeth, Duchess of York (1900-2002) (later Elizabeth, the Queen Mother) attempts to knock down a coconut at the coconut shies at the Fresh Air Fund annual outing in Epping Forest

Bather; Baigneuse, 1888 (oil on canvas)
1196368 Bather; Baigneuse, 1888 (oil on canvas) by Renoir, Pierre Auguste (1841-1919); 66x54.6 cm; Private Collection; Photo eChristies Images; French, out of copyright

Woman at her Toilet, c. 1887 (pastel on card laid down on board)
CH376523 Woman at her Toilet, c.1887 (pastel on card laid down on board) by Degas, Edgar (1834-1917); Private Collection; Photo eChristies Images; French, out of copyright

A Veteran of the Imperial Russian Army, 1837 (pencil and charcoal on paper)
1195832 A Veteran of the Imperial Russian Army, 1837 (pencil and charcoal on paper) by Orlowski, Alexander (Alexandr Osipovich Orlovsky) (1777-1832)

A Young Boy holding a Portfolio, 1760 (oil on canvas)
990049 A Young Boy holding a Portfolio, 1760 (oil on canvas) by Drouais, Francois-Hubert (1727-75); 59.7x48.6 cm; Private Collection; (add.info.: A Young Boy holding a Portfolio)

Woman with Red Hair, 1906 (oil on canvas)
DAY235429 Woman with Red Hair, 1906 (oil on canvas) by Rysselberghe, Theo van (1862-1926); 55.2x87.5 cm; The Dayton Art Institute, Dayton, Ohio, USA; eDayton Art Institute; Gift of Mrs Erwin D

Faro Beach at sunset, Ilha de Faro, Ria Formosa Natural Park, Faro, Algarve, Portugal, Europe

Edward Sackville (1591-1652), 4th Duke of Dorset, playing cricket, 18th century (1912). From Imperial Cricket, edited by P F Warner and published by The London and Counties Press Association Ltd

Advert for Burberry winter coats 1924
Heavy wintert overcoats, provide comforting warmth through the soft, luxurious qualities of fine woola and thus they combine. Date: 1924

Advertisement for Decoltene liquid hair remover, which stresses that the vogue for decollete and transparent sleeve makes the smooth underarm a matter of importance to the woman who prides herself

Advert for Decoltene liquid hair remover 1920
Decoltene. A Smooth under-arm enhances a womans beauty. The one simple and safe way to entirely remove superfluous hair is by the application of Decoltene, the liquid hair remover. Date: 1920

Surfers walking with their surfboards in the ocean at sunset, Del Mar, California, United States of America, North America

Vintage World War One poster of a smiling paper delivery boy with his dog
Vintage World War One poster of a smiling paper delivery boy, with his dog, pointing at his red cross lapel pin. It reads, Join! The American Red Cross

Surfer with long board at sunset on popular Playa Guiones surf beach, Nosara, Nicoya Peninsula, Guanacaste Province, Costa Rica, Central America

Surfers at sunset on Playa Guiones surf beach, Nosara, Nicoya Peninsula, Guanacaste Province, Costa Rica, Central America

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"Unveiling the Evolution of Underarm Care: From Veet's 1926 Advertisement to Modern Innovations" In the world of personal grooming, the underarm has always held a significant place. Dating back to as early as 1926, when Veet first introduced their revolutionary hair removal products, society began its quest for smooth and flawless underarms. Even before that time, historical figures like William Lillywhite and Elizabeth, Duchess of York attempted to knock down coconuts with their impressive arm strength – unknowingly setting the stage for future generations' desire for toned and beautiful underarms. Fast forward to 1924 when an advertisement showcased Burberry winter coats. The models confidently flaunted their arms while donning these stylish garments – subtly hinting at the importance of well-groomed underarms even in colder seasons. Artistic masterpieces also captured this fascination with underarm beauty. In "Woman at her Toilette; Femme a sa toilette, " created between c. 1888-1892 by an unknown artist using pastel and charcoal on paper, we witness a woman delicately attending to her armpits – emphasizing meticulous self-care routines throughout history. Similarly, Edgar Degas' "Bather; Baigneuse" from 1888 portrays a woman gracefully raising her arm above her head while bathing – showcasing not only feminine elegance but also highlighting the significance placed on maintaining pristine underarms during leisurely activities. The allure continues in Pierre-Auguste Renoir's "Woman at her Toilet, " c. 1887 where he captures another moment of intimate self-care through pastel on card laid down on board technique. This masterpiece reminds us that taking care of our bodies extends beyond just what meets the eye. However, it is not just women who have been captivated by this aspect of personal grooming throughout history.