Commercialisation Collection
Commercialisation has permeated every aspect of our lives, leaving no stone unturned. As we bookmark the pages of history, we witness its relentless grip on society
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Commercialisation has permeated every aspect of our lives, leaving no stone unturned. As we bookmark the pages of history, we witness its relentless grip on society. In "The Days of Nelson, " a vivid chromolitho print transports us to an era when even Dr Lovelace's Family Soap was issued with commercial intent. President Grover Cleveland and his wife Francis grace a colour litho portrait, reminding us that even the highest office in the land is not immune to the allure of commercialisation. Meanwhile, a shopfront displaying Christmas cards and calendars captures the essence of consumerism in black and white photography. Charles Darwin's groundbreaking Theory of Development, depicted in a striking chromolitho print, showcases how even scientific discoveries are not exempt from being packaged for profit. On a street in Vienna, wall announcements reveal how advertising infiltrates public spaces as engraving immortalizes this phenomenon. The Thames River serves as a backdrop for the development of house-boats – yet another example seeping into everyday life. A pair of angels adorned with bonnets gaze at themselves in mirrors; their vanity reflecting our own obsession with material possessions captured through vibrant lithography. Julia Grant stands beside President Ulysses Grant in full-colour lithographic splendor – an image that reminds us that fame itself can be commodified. A Merry Christmas scene rendered through colour lithography evokes warm sentiments but also highlights how holidays have become opportunities for marketing campaigns. Advertising attracts both "the world and his wife, " as depicted by an engraving capturing crowds drawn to promotional messages like moths to flame. Mrs President Cleveland endorses Sulphur Bitters through captivating chromolitho artistry – exemplifying how even health products succumb to commercial tactics. Lastly, medical money becomes intertwined with commerce as physicians navigate financial interests alongside patient care – an unsettling reality portrayed through these images. In this montage spanning different eras and mediums.