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Guinness Time

Guinness Time


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Guinness Time

1932: Lit up advertisements in Piccadilly Circus, London (Photo by General Photographic Agency/Getty Images)

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General Photographic Agency

Media ID 12559187

© This content is subject to copyright

1930 1939 Advertisement Advertising Brand Name Format Portrait Light Light Natural Phenomenon Lighting London England Piccadilly Circus Vehicle Brand Names


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Guinness Time (1932) - Illuminating the Heart of London's Piccadilly Circus

EDITORS COMMENTS
. Step back in time to the bustling streets of 1930s London with this photo print, "Guinness Time". Taken by General Photographic Agency, it captures a mesmerizing scene where lit up advertisements dominate the iconic Piccadilly Circus. In this portrait format image, we are transported to a world devoid of people but filled with vibrant energy. The vertical composition emphasizes the towering presence of these illuminated brand names that adorn the cityscape. Amidst them all, stands out the unmistakable Guinness logo, shining brightly against the night sky. This archival piece not only showcases advertising at its finest but also offers a glimpse into an era when finance and consumer products were transforming Europe's cultural landscape. It is a testament to how art and entertainment have always been intertwined with commerce. The play between natural lighting and artificial illumination creates a stunning contrast that adds depth to this historical snapshot. As darkness falls over Piccadilly Circus, these lights become beacons guiding vehicles through the city's labyrinthine streets. With no people present in this photograph, our attention is solely focused on these captivating displays that have stood as symbols of progress for decades. This timeless image invites us to reflect on how advertising has shaped our urban environments while celebrating London's rich artistic heritage.

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