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Walking Advertisement
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Walking Advertisement
1894: Sandwich-men walking up and down the Strand in London wearing sandwich-boards to advertise Theodora, a historical drama involving live lions. (Photo by London Stereoscopic Company/Getty Images)
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London Stereoscopic Company
Media ID 12368340
© This content is subject to copyright
1890 1899 Advertisement Dramatic Females Format Portrait Lamppost Lion Feline Live London England Moving Activity News Event Poster Street Light The Strand London Walking Sandwich Boards Sandwich Men Theodora
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EDITORS COMMENTS
This photograph captures a unique moment in London's history. Taken by the renowned London Stereoscopic Company, it showcases a group of sandwich-men walking up and down the bustling Strand in 1894. These individuals, both male and female, are adorned with eye-catching sandwich-boards promoting "Theodora" an enthralling historical drama featuring live lions. Amidst the city's lively streets, these walking advertisements stand out as they navigate through a sea of pedestrians. The dramatic contrast between their monochrome attire and the vibrant posters they carry adds to the visual allure of this image. Towering lampposts line the street, casting a soft glow on their moving activity. "Theodora" undoubtedly captivated audiences during its time, combining history with thrilling live performances involving majestic feline creatures. This photograph not only documents an intriguing news event but also provides us with a glimpse into late 19th-century entertainment culture. Preserved within this archival print from Fine Art Storehouse, we can appreciate how advertising strategies have evolved over time while marveling at this historic snapshot of London's past. It serves as a reminder that even amidst bustling city life, art and entertainment find ways to capture our attention and transport us to different worlds – be it through theatrical productions or striking visual displays like those presented by these dedicated sandwich-men on The Strand.
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