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Poster advertising Linge Monopole anti-whitening product, c. 1895 (colour litho)
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Poster advertising Linge Monopole anti-whitening product, c. 1895 (colour litho)
CHT137367 Poster advertising Linge Monopole anti-whitening product, c.1895 (colour litho) by Roedel, Auguste (1859-1900); 115x82 cm; Bibliotheque des Arts Decoratifs, Paris, France; eArchives Charmet; French, out of copyright
Media ID 22609604
© Archives Charmet / Bridgeman Images
Anthropomorphic Anthropomorphism Chore Chores Collar Cuff Domestic Work Household Chore Household Chores Housekeeping Housewife Iron Ironing Laundress Laundry Shirt Starched House Wife Maid
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EDITORS COMMENTS
This vibrant and captivating poster from 1895 showcases the innovative Linge Monopole anti-whitening product, created by French artist Auguste Roedel. Measuring at an impressive 115x82 cm, this colour lithograph is a true masterpiece that can be found in the Bibliotheque des Arts Decoratifs in Paris. The advertisement features an anthropomorphic iron as its central figure, bringing to life the world of household chores and domestic work. A graceful housewife, known as a repasseuse, is depicted effortlessly ironing a shirt with precision and finesse. The linen cloth with parchment collar dances in her hands as she skillfully removes any signs of whitening. Linge Monopole's revolutionary starch formula ensures that clothes remain perfectly crisp and wrinkle-free for longer periods. This innovation was highly valued during an era when maintaining impeccable appearances was essential for social status. The poster exudes elegance and sophistication, capturing the essence of French artistry from that time period. It serves as a reminder of the importance placed on proper attire and meticulous housekeeping during this era. Displayed prominently within households across France, this iconic image not only promoted Linge Monopole but also symbolized the dedication of countless women who tirelessly worked to maintain their homes' cleanliness and beauty. Today, this historical print continues to captivate viewers with its timeless charm while offering us insight into past societal norms surrounding gender roles and domestic responsibilities.
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