Advertising card for the Sweeperette Company, Grand Rapids, Michigan (chromolitho)

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Advertising card for the Sweeperette Company, Grand Rapids, Michigan (chromolitho)

8677275 Advertising card for the Sweeperette Company, Grand Rapids, Michigan (chromolitho) by American School, (19th century); Private Collection; (add.info.: Advertising card for the Sweeperette Company, Grand Rapids, Michigan.); Look and Learn / Valerie Jackson Harris Collection

Media ID 38487520

© Look and Learn / Valerie Jackson Harris Collection / Bridgeman Images

Advertistment Clean Clean Up Cleaner Cleaners Cleaning Cleaning Up Cleanliness Domestic Chore Domestic Chores Domestic Task Domestic Tasks Domestic Work Household Tasks Housekeeping Housework Michigan Misogyny Wash Washing

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EDITORS COMMENTS
This vibrant chromolithograph advertising card for the Sweeperette Company in Grand Rapids, Michigan captures a snapshot of 19th-century American domestic life. The intricate details and bold colors showcase the company's dedication to promoting their cleaning products with style. The image features a woman dressed in typical attire of the era, emphasizing her role in maintaining cleanliness within the household. Her posture exudes confidence as she holds up a broom, symbolizing the effectiveness of Sweeperette products in keeping homes spotless. The card serves as a reminder of the importance placed on housework and domestic chores during this time period. It reflects societal expectations for women to take pride in their roles as caretakers of the home, despite underlying themes of misogyny that may have influenced such perceptions. As we gaze upon this historical artifact, we are transported back to a time when advertising was not just about selling products but also about reinforcing gender norms and cultural values. The Sweeperette Company's clever marketing tactics speak volumes about consumerism and gender dynamics in 19th-century America. Overall, this advertising card is not just a piece of commercial art but also a window into the past, offering valuable insights into how society viewed cleanliness, femininity, and domestic work at that time.

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