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Poster advertising the wines of the Caucasus and the Crimean Company of the Genzhentsevs, 1924 (colour litho)
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Poster advertising the wines of the Caucasus and the Crimean Company of the Genzhentsevs, 1924 (colour litho)
BCC465230 Poster advertising the wines of the Caucasus and the Crimean Company of the Genzhentsevs, 1924 (colour litho) by Russian School (20th century); 73x53 cm; Private Collection; (add.info.: the poster lists the the Crimean Company of the Genzhentsevs outstanding qualities as 1: Strength! 2: Taste! 3: Aroma! 4: Cheapness! 5: Naturalness!';); Calmann & King Ltd
Media ID 33389776
© Calmann & King Ltd / Bridgeman Images
Aroma Bold Graphic Qualities Quality Soviet Strength Taste 1920s 20s 20s Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing
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EDITORS COMMENTS
This vibrant and captivating print showcases a poster advertising the wines of the Caucasus and the Crimean Company of the Genzhentsevs, dating back to 1924. Created by an anonymous Russian artist from the 20th century, this colour lithograph measures 73x53 cm and is part of a private collection. The poster itself exudes charm and allure with its bold colors and eye-catching design. It proudly lists five outstanding qualities that make these wines truly exceptional: strength, taste, aroma, cheapness, and naturalness. These qualities are emphasized through striking visuals that depict a wine glass overflowing with rich red liquid. The hand-drawn elements add a touch of authenticity to this advertisement, capturing the essence of early twentieth-century graphic artistry. The use of vivid hues further enhances its appeal, drawing viewers in to explore more about these remarkable wines. While it remains unclear whether this poster was used for commercial purposes or as an artistic creation in its own right, one cannot deny its ability to captivate audiences even today. Its timeless quality transports us back to a bygone era when advertising relied on creativity rather than digital technology. Whether you appreciate fine art or have an interest in vintage advertisements, this print offers a glimpse into Russian culture during the mid-1920s. It celebrates not only the craftsmanship behind creating such visually stunning posters but also highlights Russia's contribution to winemaking at that time. Overall, this print serves as both an intriguing historical artifact and a testament to human creativity. It reminds us that even something as mundane as advertising can be transformed into art when approached with skill and imagination.
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