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Advertisement for Swifts Jersey Butterine, c. 1880 (colour litho)
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Advertisement for Swifts Jersey Butterine, c. 1880 (colour litho)
HGL396880 Advertisement for Swifts Jersey Butterine, c.1880 (colour litho) by American School, (19th century); Hagley Museum & Library, Wilmington, Delaware, USA; eHagley Museum and Library; American, out of copyright
Media ID 23487470
© Hagley Museum and Library / Bridgeman Images
Brand Brands Bucket Butter Dairy Milkmaid Pail Publicity Vintage Poster Margarine Stroll Strolling
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EDITORS COMMENTS
This vibrant and nostalgic print takes us back to the late 19th century, when advertising was just beginning to make its mark on society. The "Advertisement for Swifts Jersey Butterine" captures a picturesque scene of rural life, showcasing the beauty of the countryside and the simplicity of everyday tasks. In this charming landscape, a milkmaid gracefully walks through a lush field with her trusty cow by her side. She carries a pail filled with Swifts Jersey Butterine, an iconic brand that promises quality and taste. The bucket symbolizes tradition and authenticity in dairy products, while also serving as a clever marketing tool. The colors in this lithograph are rich and inviting, drawing our attention to the golden hues of butter against the green backdrop. It evokes feelings of warmth and comfort, reminding us of simpler times when fresh ingredients were valued above all else. As we gaze upon this vintage poster, we can't help but imagine ourselves strolling alongside the milkmaid in this idyllic setting. It serves as both an advertisement for Swifts Jersey Butterine and a window into history—a testament to how advertising has evolved over time while still capturing our imagination. This image is not only a piece of art but also a glimpse into an era where branding began to shape consumer choices. It reminds us that even then, companies understood the power of visual storytelling in creating lasting impressions on their audience's minds.
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