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Two Michelin maps for the Pontoise and Laon regions of France, c. 1910 (colour litho)
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Two Michelin maps for the Pontoise and Laon regions of France, c. 1910 (colour litho)
CHT177221 Two Michelin maps for the Pontoise and Laon regions of France, c.1910 (colour litho) by Rossillon, Marius (O Galop) (1867-1946); Private Collection; (add.info.: character designed by Marius Rossillon (1867-1946); ); © Archives Charmet
Media ID 25156384
© Archives Charmet / Bridgeman Images
Automobile Bibendum Carte Company Globe Manufacturing Michelin Man Motoring Quentin Route Sole Studded Studs Touring Wheel Lagny Smoking Cigar
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EDITORS COMMENTS
This print showcases two Michelin maps for the Pontoise and Laon regions of France, dating back to approximately 1910. The vibrant colour lithography brings these vintage maps to life, highlighting the intricate details and routes that were essential for early motorists exploring the French countryside. Created by Marius Rossillon, also known as O Galop, this artwork features his iconic character design alongside the maps. Rossillon's character is none other than Bibendum, popularly known as the Michelin Man. With a cigar in hand and a wheel at his side, Bibendum exudes an air of confidence and sophistication. These maps served not only as navigational tools but also as advertisements for Michelin tires. As a leading tire manufacturer during that era, Michelin cleverly incorporated their mascot into their marketing campaigns. This image captures both the artistry of Rossillon's work and its connection to early motoring culture. The inclusion of studded tires on one map emphasizes Michelin's commitment to providing safe driving experiences even in challenging conditions. It reflects their dedication to manufacturing high-quality products tailored for all types of road surfaces. Preserved within a private collection, this print offers us a glimpse into automotive history while showcasing the artistic prowess behind advertising materials from that time period. It serves as a reminder of how far we have come in terms of technology and transportation while appreciating timeless designs that continue to captivate our imagination today.
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