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Shop Early, 1927 (colour litho)
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Shop Early, 1927 (colour litho)
694137 Shop Early, 1927 (colour litho) by Beard, Freda (fl.1921-26); 72x36 cm; London Metropolitan Archives, City of London; (add.info.: An LCC Tramways poster showing a Christmas tree in the foreground and trams on the citys streets at night-time in the background.); © London Metropolitan Archives
Media ID 25159308
© London Metropolitan Archives / Bridgeman Images
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Shop Early, 1927 (colour litho)
EDITORS COMMENTS
is a captivating vintage print that takes us back to the bustling streets of London during the holiday season. Created by Freda Beard in 1927, this advertisement poster for London County Council Tramways captures the essence of Christmas shopping in early 20th century England. The focal point of the image is a beautifully decorated Christmas tree standing tall in the foreground. Its twinkling lights and vibrant ornaments evoke feelings of joy and anticipation as shoppers pass by, their arms laden with packages and bags. In the background, we see a cityscape illuminated by streetlights and adorned with trams gliding through the night-time streets. This artwork serves as both an advertisement for public transportation and a reminder to start shopping early for Christmas gifts. The artist skillfully combines elements of festive cheer with practicality, urging viewers to plan ahead and avoid last-minute rushes. With its rich colors and attention to detail, "Shop Early" transports us to a bygone era when tramways were an integral part of urban life. It reminds us that even amidst busy city streets, there is always time for celebration and spreading holiday cheer. Preserved within the archives of London Metropolitan Archives, this print continues to captivate audiences today with its timeless charm.
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