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Poster advertising Saxoleine, safety lamp oil (coloured engraving)
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Poster advertising Saxoleine, safety lamp oil (coloured engraving)
XIR222488 Poster advertising Saxoleine, safety lamp oil (coloured engraving) by Cheret, Jules (1836-1932); Musee des Arts Decoratifs, Paris, France; French, out of copyright
Media ID 12763413
© www.bridgemanimages.com
Affiche Belle Epoque Fuel Gasoline Lighting Publicity Kerosene Paraffin
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This vibrant and eye-catching poster, created by the renowned artist Jules Cheret, showcases a stunning coloured engraving that captures the essence of Belle Époque advertising. The focal point of the print is Saxoleine, a safety lamp oil that was widely used during this era. The poster exudes elegance and sophistication with its intricate details and bold colors. A beautiful female figure takes center stage, gracefully holding a lamp that radiates a warm glow. Her presence adds an element of allure to the composition while also emphasizing the product's importance in everyday life. Cheret masterfully combines artistry with practicality in this advertisement. The use of vivid hues draws attention to Saxoleine as it competes for prominence against other sources of lighting such as gas or candles. The viewer cannot help but be captivated by the visual spectacle before them. Beyond its aesthetic appeal, this poster serves as a historical artifact from Paris during the late 19th century. It reflects not only advancements in technology but also societal changes brought about by industrialization. Displayed at Musee des Arts Decoratifs in Paris, France, this artwork continues to inspire awe and fascination among art enthusiasts worldwide. Its enduring charm lies in its ability to transport us back to an era where innovation met artistic expression seamlessly – reminding us that even mundane products like lamp oil can become objects of beauty when placed into skilled hands like Cheret's.
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