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Paris, front and reverse of a promotional card for Lefevre-Utile (LU) biscuits
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Paris, front and reverse of a promotional card for Lefevre-Utile (LU) biscuits
488578 Paris, front and reverse of a promotional card for LefAvre-Utile (LU) biscuits, late 19th century (colour litho) by French School, (19th century); Private Collection; (add.info.: The French biscuit brand LU (Lefevre-Utile), founded in 1846 and now part of Kraft Foods, is still one of the best known names in biscuit production, of which the Petit-Beurre is the flagship product; ); French, out of copyright
Media ID 23256994
© Bridgeman Images
Armoiries Biscuit Biscuits Blason Blazon Brand Brands Carte R And Xe9 Carte Reclame Clame Cookie Cookies Fleur De Lis Heraldry Lefevre Utile Marketing Notre Dame Publicity Seine Vintage Card
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EDITORS COMMENTS
This print showcases the front and reverse of a promotional card for Lefevre-Utile (LU) biscuits, dating back to the late 19th century. The vibrant color lithograph captures the essence of Paris, with its iconic landmarks and enchanting scenery. The French biscuit brand LU, established in 1846 and now part of Kraft Foods, has long been synonymous with exceptional biscuit production. Their flagship product, the Petit-Beurre, continues to delight taste buds worldwide. The promotional card itself is a work of art, featuring intricate details that highlight both historical elements and marketing prowess. A female figure dressed in traditional costume stands proudly amidst heraldry symbols and coats of arms. The backdrop reveals a picturesque view of the River Seine flowing gracefully past Notre Dame Cathedral. Every aspect of this vintage card exudes charm and elegance - from the delicate fleur-de-lis motifs representing French renaissance heritage to the enticing image of freshly baked cookies that entice one's appetite. As we gaze upon this remarkable piece from our private collection, we are transported back in time to an era when advertising was as much about artistic expression as it was about promoting products. This exquisite print serves as a testament to LU's enduring legacy and their commitment to creating delectable treats that have stood the test of time.
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