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Advertisement for Alaska Down bustles, 1880s (colour litho)
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Advertisement for Alaska Down bustles, 1880s (colour litho)
PNP382195 Advertisement for Alaska Down bustles, 1880s (colour litho) by American School, (19th century); Private Collection; (add.info.: Beware of Imitations ; ); Peter Newark Pictures; American, out of copyright
Media ID 23486880
© Peter Newark Pictures / Bridgeman Images
Agitation Brand Branding Brands Bustle Dressing Table Mirror Patent Patented Publicity Rear View Trademark Undergarment Underwear
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EDITORS COMMENTS
This print showcases an intriguing advertisement for Alaska Down bustles from the 1880s. The vibrant colors of the lithograph bring to life this piece by the American School, a true representation of advertising in the 19th century. The image features a beautifully dressed woman standing at her dressing table, gazing into a mirror. She exudes elegance and sophistication, wearing a stunning outfit that highlights the importance of fashion during that era. The focus is on her rear view, drawing attention to the innovative Alaska Down bustle she proudly displays. The caption warns viewers to "Beware of Imitations" emphasizing the brand's commitment to quality and authenticity. This clever marketing strategy aimed to differentiate their product from competitors while enticing potential customers with its patented design. The photograph not only captures an advertisement but also serves as a historical document reflecting societal norms and attitudes towards clothing and undergarments in the late 19th century. It provides valuable insight into how brands used visual imagery and branding techniques even back then. Displayed within this private collection, this remarkable print reminds us of how fashion has always been intertwined with movement, action, and agitation within society. It serves as a testament to both artistic expression and commercial ingenuity during that time period.
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