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Page from Gamage's General Catalogue (96th edition), c.1927 (litho)
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Page from Gamage's General Catalogue (96th edition), c.1927 (litho)
8669981 Page from Gamage's General Catalogue (96th edition), c.1927 (litho) by English School, (20th century); Private Collection; (add.info.: Page from Gamage's General Catalogue (96th edition). From a voucher included in it, this catalogue would appear to date from c.1927. Gamages was a department store in Holborn, London which traded between 1878 and 1972.); © Look and Learn
Media ID 38198468
© © Look and Learn / Bridgeman Images
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EDITORS COMMENTS
This lithograph print from Gamage's General Catalogue (96th edition) transports us back to the bustling streets of London in the 1920s. The detailed illustration showcases a page from this iconic department store's catalogue, offering a glimpse into the fashion and lifestyle trends of the era.
Gamages was a beloved institution in Holborn, known for its wide range of products and impeccable customer service. Established in 1878, it remained a staple of London retail until its closure in 1972. This particular catalogue is believed to date back to around 1927, making it a valuable historical artifact that captures the essence of early twentieth-century consumer culture.
The black-and-white image exudes nostalgia and charm, with intricate drawings of various items available for purchase at Gamages. From clothing and accessories to household goods and toys, this catalogue would have been a treasure trove for shoppers looking to stay on-trend during the Roaring Twenties.
As we admire this piece of history preserved through lithography, we are reminded of how department stores like Gamages played an integral role in shaping society's tastes and preferences. It serves as a testament to London's rich retail heritage and enduring legacy as a hub for commerce and innovation.
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