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Faites Votre Choix! (colour litho)
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Faites Votre Choix! (colour litho)
2800776 Faites Votre Choix! (colour litho) by French School, (20th century); Private Collection; (add.info.: Faites Votre Choix! Postcard, early 20th century.); © Look and Learn
Media ID 25530966
© Look and Learn / Bridgeman Images
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This print titled "Faites Votre Choix!" transports us to early 20th century France, where the art of advertising and postcards thrived. The image showcases a vibrant colour lithograph created by an anonymous French artist from the 20th century. It is now part of a private collection. The composition depicts a fascinating scene that speaks volumes about societal norms and expectations during that era. A group of women, each representing different ages and stages in life, are gathered together with their individual stories waiting to be told. This postcard was likely used as an advertisement for contact or lonely hearts services, offering companionship or even marriage prospects. The visual narrative raises intriguing questions about beauty standards, choice, and misrepresentation prevalent at the time. The juxtaposition between youthful girls and aging women highlights society's obsession with youthfulness while simultaneously acknowledging the wisdom that comes with age. As we gaze upon this historical artifact, it serves as a reminder of how marketing strategies have evolved over time but also how certain themes remain timeless. This piece offers us a glimpse into French culture within Europe during this period—its values, desires, and aspirations. With its rich symbolism and cultural significance, "Faites Votre Choix!" invites viewers to ponder on the complexities of femininity in relation to age and beauty—a topic still relevant today despite being captured more than a century ago.
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