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Advertisement for Vactric vacuum cleaners (colour litho)
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Advertisement for Vactric vacuum cleaners (colour litho)
7157415 Advertisement for Vactric vacuum cleaners (colour litho) by English School, (20th century); Private Collection; (add.info.: Advertisement for Vactric vacuum cleaners. Illustration from Modern Homes (Odhams Press Limited, London, c1947).); © Look and Learn
Media ID 24736354
© Look and Learn / Bridgeman Images
1940 1949 19401949 1940s Attendant Brand Brands Business Butler Clean Clean Up Cleaner Cleaners Cleaning Cleaning Lady Cleanliness Corporations Electric Electrical Electricite Electricity Electricty Forties Free Trade Goods Transport Governess Home Scene Homesteads Hoover Housekeeper Housemaid Housewife Housewives Maidservant Nineteen Forties Shopper Shopping Street Shops Spring Cleaning Store Town Houses Wash Washing Adverting Advertising Company Advertizing Dwelling Places Maid Townhouse Townhouses Vacuum Cleaner
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EDITORS COMMENTS
This vibrant and nostalgic print captures an advertisement for Vactric vacuum cleaners, showcasing the technological marvels of the early twentieth century. The colour lithograph, created by an English School artist, exudes a sense of elegance and sophistication that was synonymous with Modern Homes during this era. The illustration, sourced from Modern Homes magazine published by Odhams Press Limited in London circa 1947, transports us back to a time when vacuum cleaners were revolutionizing household chores. The image depicts a bustling shop filled with trade goods and bustling activity as customers explore the latest innovations in cleaning technology. Intriguingly, amidst the vibrant colours and lively atmosphere of the store, we catch a glimpse of a housemaid diligently attending to her duties. This subtle inclusion reminds us that behind every modern convenience lies hardworking individuals who ensure our homes remain clean and orderly. The advertisement not only highlights the efficiency of Vactric vacuum cleaners but also symbolizes progress and empowerment for women in society. As electricity powers these remarkable devices, it represents how technology has transformed domestic life while providing opportunities for women to excel beyond traditional roles. With its rich historical context rooted in Great Britain's post-war period, this print offers viewers a window into both consumer culture and societal advancements during the mid-twentieth century.
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