Advertisement for Southalls sanitary products, 1937 (litho)

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Advertisement for Southalls sanitary products, 1937 (litho)

8634868 Advertisement for Southalls sanitary products, 1937 (litho) by English Photographer, (20th century); Private Collection; (add.info.: Advertisement for Southalls sanitary products, 1937. Illustration for The Bride's Book edited by Dorothy Stote (Bride's Book Company, 1937).); © Look and Learn

Media ID 38194232

© © Look and Learn / Bridgeman Images

Belt Briefs Hosiers Hosiery Knickers Lingerie Powder Towel Towels Undergarment Undergarments Underwear

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EDITORS COMMENTS
This vintage lithograph from 1937 showcases an advertisement for Southalls sanitary products, a staple in women's hygiene during the early to mid-20th century. The illustration, featured in The Bride's Book edited by Dorothy Stote, captures the essence of femininity and elegance with its depiction of a woman dressed in delicate lingerie and hosiery. The black and white image exudes a sense of nostalgia, taking us back to a time when such intimate items were carefully selected and cherished. The attention to detail in the clothing, from the belt to the knickers, reflects the meticulous craftsmanship that went into creating undergarments for women of that era. In addition to showcasing the products themselves, this advertisement serves as a window into history, offering insight into societal norms and expectations surrounding female hygiene at the time. It reminds us of how far we have come in terms of advancements in women's health and wellness. Overall, this print is not just an advertisement but also a piece of art that tells a story about femininity, history, and progress. It is a testament to the enduring legacy of brands like Southalls that have played an important role in shaping women's experiences throughout different eras.

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