Advertising bills in London for Geraudel's Pastilles (engraving)

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Advertising bills in London for Geraudel's Pastilles (engraving)

8631535 Advertising bills in London for Geraudel's Pastilles (engraving) by English School, (19th century); Private Collection; (add.info.: Advertising bills in London for Geraudel's Pastilles designed by Jules Cheret. Illustration from Black and White. A Weekly Illustrated Record and Review, 18 March, 1893.); © Look and Learn

Media ID 38522274

© © Look and Learn / Bridgeman Images

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EDITORS COMMENTS
This engraving captures the bustling streets of London in the 19th century, adorned with vibrant advertising bills for Geraudel's Pastilles. The intricate details of the buildings and cobblestone streets transport us back in time to an era where hand-painted signs were a common sight. The artist, Jules Cheret, known for his pioneering work in the field of advertising design, has created a visually stunning representation of these advertisements. The bold typography and eye-catching graphics draw our attention to the product being promoted - Geraudel's Pastilles. As we gaze upon this print, we can almost hear the sounds of horse-drawn carriages clattering by and feel the energy of a city on the brink of modernization. The juxtaposition of old-world charm and emerging consumer culture is palpable in this scene. It's fascinating to think about how these billboards would have been viewed by passersby over a century ago. What stories do they tell about daily life in London during this period? How did they shape public perception of brands like Geraudel's Pastilles? This print serves as a window into history, allowing us to appreciate both the artistry behind advertising design and the cultural context in which it was created.

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