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Advertisement for William Younger & Cos ales and stout, 1926 (colour litho)
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Advertisement for William Younger & Cos ales and stout, 1926 (colour litho)
6033015 Advertisement for William Younger & Cos ales and stout, 1926 (colour litho) by English School, (20th century); Private Collection; (add.info.: Advertisement for William Younger & Cos ales and stout, 1926.); Look and Learn / Peter Jackson Collection
Media ID 23576966
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Bavarian Beer Beer Chelsea Pensioners Company Drank Drinkers Graphic Design Stout War Veterans Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Booze Ephemera
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This vibrant and captivating print showcases an advertisement for William Younger & Cos ales and stout from 1926. The colourful lithograph, created by the English School in the 20th century, is now part of a private collection. The image takes us back to the roaring twenties, a time when alcohol consumption was on the rise and advertising played a significant role in promoting various beverages. In this particular advertisement, we see soldiers and war veterans enjoying their drinks at what appears to be a British pub. The scene exudes camaraderie as old soldiers mingle with young troops, united by their shared experiences. The graphic design of the advertisement is strikingly detailed, capturing every element that makes this era so iconic - from military uniforms to traditional beer glasses. It serves as both an homage to those who served in combat units and an invitation for all drinkers to indulge in William Younger's fine ale and stout. This piece of ephemera not only reflects British culture but also highlights the historical significance of beer-drinking traditions in Great Britain during this period. It reminds us of how advertisements have evolved over time while still maintaining their power to captivate audiences. Overall, this print offers us a glimpse into early 20th-century life through its depiction of soldiers, drinkers, and the beloved beverages they enjoyed together.
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