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American trade card advertising the Kansas Salt Company, Hutchinson, Kansas (colour litho)
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American trade card advertising the Kansas Salt Company, Hutchinson, Kansas (colour litho)
5236034 American trade card advertising the Kansas Salt Company, Hutchinson, Kansas (colour litho) by American School, (19th century); Private Collection; (add.info.: American trade card advertising the Kansas Salt Company, Hutchinson, Kansas.); Look and Learn / Barbara Loe Collection
Media ID 22566930
© Look and Learn / Barbara Loe Collection / Bridgeman Images
7 Deadly Sins Anger Angry Bitterness Difficult Dinner Easy Furor Rage Salt Seven Deadly Sins Shaker Shaking Trade Card Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Emotions Ephemera Feeling
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This vibrant and eye-catching trade card captures the essence of American advertising in the 19th century. The image showcases a colourful lithograph promoting the Kansas Salt Company, based in Hutchinson, Kansas. The scene depicts a group of men gathered around a table, engaged in what appears to be an intense dinner conversation. One man is seen vigorously shaking a salt shaker, symbolizing the product being advertised. The use of bold colours and intricate details draw attention to this unique piece of ephemera. The advertisement cleverly taps into human emotions by highlighting the ease and convenience that their salt brings to everyday life. It suggests that using their product can alleviate difficulties or frustrations associated with meal preparation or seasoning food. Beyond its promotional purpose, this trade card also hints at deeper themes such as anger and bitterness through its inclusion of seven deadly sins imagery. This adds an intriguing layer to the overall composition, inviting viewers to reflect on these universal human experiences. As part of Barbara Loe's private collection, this print serves as both a historical artifact and a testament to America's rich advertising heritage. Its presence reminds us of how marketing techniques have evolved over time while still appealing to our basic desires and emotions.
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