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Your Britain - Fight for it NOW
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Your Britain - Fight for it NOW
Your Britain - Fight for it NOW - World War 2 public information Poster designed by Abram Games for the War Office - first published in 1942. Date: 1942
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Media ID 20160251
© Bubblepunk/Onslow Auctions Limited
1942 Apartments Beginning Bombed Change Dawn Destroyed Fight Flats Information Office Rebuild Rebuilding Replacing Terrace
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Your Britain - Fight for it NOW
EDITORS COMMENTS
is a powerful and evocative public information poster designed by renowned British graphic designer Abram Games for the War Office in 1942, during the height of World War II. The image depicts a sunrise over a bombed-out urban landscape, with the caption encouraging viewers to "Fight for it NOW" to rebuild and restore Britain. The poster reflects the grim reality of the war's impact on British society, with destroyed houses and terraces in the foreground, and new flats and apartments rising in the background. The image conveys a sense of hope and determination, as well as the urgent need for action to address the social and physical changes brought about by the war. The poster was first published in 1942, a pivotal year in the war effort, as the Allies began to turn the tide against the Axis powers. The image of a new dawn breaking over the ruins of Britain speaks to the idea of a new beginning, a renewed sense of purpose, and a collective effort to rebuild and restore the country. The poster is a testament to the resilience and determination of the British people during a time of great adversity. It is a powerful reminder of the importance of community, social change, and the rebuilding of homes and infrastructure, all of which were essential to the post-war recovery and the creation of a new and better Britain. Abram Games was a leading figure in British graphic design, known for his innovative and effective use of visual imagery to communicate complex ideas and messages. His work for the War Office during World War II helped to shape the way that the British public understood the war effort and their role in it. The "Your Britain - Fight for it NOW" poster remains a powerful and enduring symbol of the spirit of the 1940s and the fortitude of the British people during a time of great upheaval and change.
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