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Caff del Bottegone in Via Martelli, Florence. The Haasenstein advertising agency is also located in this palace
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Caff del Bottegone in Via Martelli, Florence. The Haasenstein advertising agency is also located in this palace
Caff del Bottegone in Via Martelli, Florence. The Haasenstein advertising agency is also located in this palace Florence Via Martelli. Date of Photograph:1908
Alinari, Fratelli
APA-F-006859-0000
Media ID 33153688
© Alinari Archives, Florence
Business Sign Commerce And Trade Commercial Structure And Site With Action
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EDITORS COMMENTS
This photograph transports us back to the bustling streets of Florence in 1908. The image showcases the Caffè del Bottegone, a popular establishment located on Via Martelli, which also houses the prestigious Haasenstein advertising agency. The scene captures the essence of urban life at that time, with its vibrant street activity and architectural marvels. The exterior of the café is adorned with a prominent business sign, drawing attention from passersby who may be enticed by its offerings. The furnishings for civic spaces are neatly arranged outside, inviting patrons to relax and enjoy their coffee amidst the lively atmosphere. The photograph not only highlights commerce and trade but also emphasizes communication as an essential aspect of city life during this era. A writing instrument can be seen prominently displayed on one of the tables outside, symbolizing how this café served as a hub for intellectual discussions and social interactions. The structure itself exudes grandeur and elegance, showcasing remarkable architecture that blends seamlessly into its surroundings. It stands tall among other buildings in Florence's cityscape while providing an enchanting view of both its interior and exterior. Alinari Fratelli masterfully captured this moment in time when daily life intersected with commercial endeavors. This print serves as a testament to how businesses like Caffè del Bottegone played integral roles within communities by offering respite from busy streets while fostering connections between individuals. As we gaze upon this historical snapshot today, we are reminded of Florence's rich cultural heritage and how even simple scenes can encapsulate significant moments in history.
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