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30588494

The Advertising Archives specialise in vintage illustrations including adverts, posters and magazine covers

Media ID 20632975


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> Arts > Literature > Magazines

> Europe > France > Paris > La Vie Parisienne (The Parisian Life)

> Europe > France > Sport > Tennis

> Popular Themes > Tennis


VISUAL DESCRIPTION
Vintage French Magazine Illustration: "La Vie Parisienne" - A Joyful Celebration of Summer Leisure This image is a charming illustration from the cover of "La Vie Parisienne, " a classic French magazine known for its artistic representations of the quintessential Parisian lifestyle. Dated Saturday, July 18, 1925, it captures the essence of summer leisure during the early 20th century in France. The central figure is an exuberant young woman engaged in a playful badminton match. She's depicted mid-leap with her right leg extended elegantly and her left arm reaching high to strike the shuttlecock with her racket. Her attire suggests casual sportiness appropriate for the era—a light sleeveless dress cinched at the waist with a red sash that adds a pop of color and movement to her dynamic pose. Intriguingly, she plays against an unseen opponent as there's no one directly across from her on this side of the net; instead, we see only flowers where you might expect another player. This could imply that she's playing amidst nature or perhaps symbolize how leisure activities blend harmoniously with idyllic surroundings. To her left stands a male spectator dressed in period-appropriate tennis whites, leaning on his racket while observing her play intently. His relaxed posture contrasts sharply with her energetic action—perhaps he is waiting for his turn or simply enjoying watching the game unfold. Behind them unfolds a serene landscape featuring lush greenery and blooming roses that frame what appears to be a quaint village or country estate in the distance—a nod to pastoral beauty often associated with French countryside summers. Above all this activity reads "LA VIE PARISIENNE" in bold red letters complemented by smaller text below which translates roughly as "Summer is also ball season!"—a witty remark linking social events (balls) and sports (badminton), both popular pastimes during summertime festivities. Overall, this image encapsulates not just an individual moment but

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Miss Broquedis, Olympic Tennis Champion, front cover of Femina, issue 278
Miss Broquedis, Olympic Tennis Champion, front cover of Femina, issue 278

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