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Womans Own 1940s UK fashion womens swimming costumes holidays swimwear swim
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Womans Own 1940s UK fashion womens swimming costumes holidays swimwear swim
Womans Own
1940s
UK
fashion womens swimming costumes holidays swimwear swim suits magazines bathing costumes
The Advertising Archives specialise in vintage illustrations including adverts, posters and magazine covers
Media ID 7076777
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1940s 1940xd5 Clothes Clothing Nineteen Forties Twentieth Century
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EDITORS COMMENTS
This print from the Advertising Archives takes us back to the 1940s, a time when women's fashion in the UK was both elegant and practical. The image showcases a collection of women's swimming costumes, highlighting not only their stylish designs but also their suitability for holiday getaways and swimwear activities. In this snapshot of history, we witness how swimwear evolved during this era. The bathing costumes featured here are modest yet fashionable, reflecting the societal norms of that time. These swimsuits were designed to provide comfort and coverage while still allowing women to enjoy their leisurely moments by the water. The vibrant colors and intricate patterns displayed on these swim suits evoke a sense of nostalgia for an era long gone. It is fascinating to see how fashion trends have changed over time, with these 1940s swimwear styles differing greatly from what we wear today. As we delve into this photograph, it transports us back to an age where magazines like Woman's Own played a significant role in shaping women's style choices. This image serves as a reminder of the influence that media had on fashion during this period. Overall, this print captures not just clothing items but also memories and stories from an important chapter in British fashion history. It allows us to appreciate how far we have come while cherishing the timeless elegance that defined our past.
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