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1940s USA tartan suntans sunbathing lotions swim suits swimwear swimming costumes
Wall Art and Photo Gifts from Advertising Archives
1940s USA tartan suntans sunbathing lotions swim suits swimwear swimming costumes
1940s
USA
tartan suntans sunbathing lotions swim suits swimwear swimming costumes womens bikinis creams tanning bathing costumes
The Advertising Archives specialise in vintage illustrations including adverts, posters and magazine covers
Media ID 7075597
1940s Advertise Advertisements Advertising Adverts American Nineteen Forties Womens Twentieth Century
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This print from the 1940s takes us back to a time when sunbathing was all the rage in America. The image showcases an array of vibrant tartan suntans, enticing us with their promise of a golden tan under the warm summer sun. Surrounding these luxurious lotions are an assortment of swim suits, swimwear, and swimming costumes that exude elegance and style. In this snapshot of American life during the twentieth century, women can be seen donning bikinis and bathing costumes that were considered daring for their time. These fashionable ensembles reflect the changing attitudes towards beachwear and female liberation during this era. The Advertising Archives has captured not just a moment in history but also the essence of advertising itself. This photograph is a testament to how advertisements played a significant role in shaping societal norms and consumer behavior. As we gaze upon this nostalgic scene, we are reminded of an era where adverts held immense power in capturing our attention and influencing our choices. It serves as a reminder that even though times have changed, advertising continues to shape our desires and aspirations. With its vivid colors and timeless appeal, this print transports us back to an age filled with optimism, glamour, and endless possibilities. It stands as both a fascinating historical artifact and a beautiful piece of art that celebrates the allure of vintage advertising.
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